What's on Your Mind (Pure Energy)
Released in 1988, and featuring Leonard Nimoy's voice as Dr. Spok from Star Trek, this single spent 25 weeks on the Billboard Hot 100, peaking at #3 and was also certified gold by the RIAA. In 1989, Pittsburgh radio station WYDD-FM executed an early viral marketing plan by playing this song non-stop in a loop for 25½ hours — focusing on a repeat of the "Pure Energy" sample from Leonard Nimoy as Star Trek's Mr. Spock. The marketing stunt caused listeners to call emergency services, concerned that some calamity had befallen the DJs and other station employees. Bob Hank, general manager at the time, told reporters he was only trying to draw attention to the station's switch in format and new call letters WNRJ (N-R-J = "energy"). "We were just trying to draw a little bit of attention," Hank said. "We never dreamed it would go this far".